It all started so well for Britain's newest reality TV contest.
With a mass media operation exciting fans and drumming up support from the public, The Voice - the singing contest from Holland - launched to a ratings high of 10 million, the highest launch ever for a reality TV concept in the UK.
It seems, to many, that the concept is just a little bit boring. OK, the Blind Auditions were fantastic. Genuinely great singers featured from the onset, and it was great to see the 'coaches' judging purely on The Voice. We saw singers from all age groups and all backgrounds performing and getting through to the Battle Rounds.
But it was the Battle Rounds where things hit a snag. You see, the unique concept of The Voice is the Blind Auditions. Now that they're over - they finished rather quickly, in my opinion - the whole idea of the spinning chairs and just focusing on The Voice is gone. It just turns into another music contest.
I personally liked the Battle Rounds, but sadly a lot of people disagreed. Ratings started to slip as some of the fan favourites, including Jessica Hammond who performed 'Price Tag' to critical acclaim, headed home. The problem was, a lot of the good acts were put against each other, meaning some great singers got through, but quite a few left too. The live shows then brought forward a mix of 'good' singers and some who, well, just don't really cut it.
And it seems the audience agrees with me. The most recent live show saw viewing figures drop to under 6 million, nearly half from the opening weekend. Many people I have spoken to have said it's boring now, the singers are dull and there's no chemistry between the judges.
The programme ideally sees itself as the 'nice guy' in the music world, but in reality, this never happens. We need a nasty record producer in there, and dare I say it, the show is missing the buzz and excitement surrounded by someone like Simon Cowell.
Although you'll never hear me admitting to liking the X Factor or Britain's Got Talent (both are terrible shows which exploit their own artists for a few laughs), you have to applaud them for being successful. Sadly, if The Voice can't pick itself up and raise viewing figures, ratings will fall flat. And no one likes a flat voice now do they?!
Pictures Courtesy of Wikipedia